The Brief Bros.

The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.

More
Recent Episodes
  • 223: Brand Truth vs Human Truth
    Jun 11, 2025 – 10:05
  • 222: The history of the brief
    Jun 4, 2025 – 22:14
  • 221: Light Round 2: Insight vs SMP
    May 28, 2025 – 10:43
  • 220: Lightning Round: Objective vs Target
    May 21, 2025 – 07:54
  • 219: London's SCA now online
    May 14, 2025 – 21:30
  • 218: When creative gets killed
    May 7, 2025 – 13:44
  • 217: When you must rebrief
    Apr 30, 2025 – 22:43
  • 216: Evaluating ideas is hard
    Apr 23, 2025 – 13:47
  • 215: SXSW teaching star
    Apr 16, 2025 – 55:02
  • 214: Eight hours to write a brief?
    Apr 9, 2025 – 31:29
  • 213: Inside look at podcasting
    Apr 2, 2025 – 54:38
  • 212: Creative-Strategist tension
    Mar 26, 2025 – 21:21
  • 211: Can AI help clients write better briefs for their agencies?
    Mar 19, 2025 – 55:25
  • 210: Emerging Talent Series continued
    Mar 12, 2025 – 35:10
  • 209: Why do agencies rewrite the brief?
    Mar 5, 2025 – 22:19
  • 208: Whither "Get, to, by"?
    Feb 26, 2025 – 39:22
  • 207: Why brand frameworks fail
    Feb 19, 2025 – 41:28
  • 206: Reid Holmes on Appreciated Branding
    Feb 12, 2025 – 01:04:33
  • 205: Adeola Mosanya, Creatives Accountant
    Feb 5, 2025 – 18:41
  • 204: Uri Baruchin, strategy philosopher
    Jan 29, 2025 – 50:24
  • 203: Two UK ad students talk shop
    Jan 22, 2025 – 01:08:39
  • 202: The perils of agency search
    Jan 15, 2025 – 44:39
  • 201: Howard's Single-Minded Proposition webinar
    Jan 8, 2025 – 09:13
  • 200: Bob Hoffman
    Jan 1, 2025 – 01:02:30
  • 199: Is GeorgeCo LLC really a Delaware company?
    Dec 25, 2024 – 01:21:49
  • 198: Alex Morris on the tension between strategy and creative
    Dec 18, 2024 – 01:15:03
  • 197: Ed Tsue—the brief is dead!
    Dec 11, 2024 – 01:20:28
  • 196: Ed Cotton's creative brief provocations
    Dec 4, 2024 – 01:06:29
  • 195: Writer Derek Walker—shunned by agencies, embraced by brands
    Nov 27, 2024 – 01:01:40
  • 194: Christopher Owens, Part 2
    Nov 20, 2024 – 53:35
  • 193: Christopher Owens, Part 1
    Nov 13, 2024 – 49:46
  • 192: Coach Rob Schwartz, Part 2
    Nov 6, 2024 – 34:10
  • 191: Coach Rob Schwartz, Part 1
    Oct 30, 2024 – 40:21
  • 190: Nick Cohen talks about Honest!
    Oct 23, 2024 – 54:08
  • 189: Road to Hell author Nick Asbury
    Oct 16, 2024 – 55:19
  • 188: Creatives talk shop, Part 2
    Oct 9, 2024 – 57:34
  • 187: Creatives talk shop, Part 1
    Oct 2, 2024 – 01:09:05
  • 186: Meet advertising and literary sleuth Tim Maleeny.
    Sep 25, 2024 – 58:52
  • 185: Cameron Day, mentor to the mentors.
    Sep 18, 2024 – 55:31
  • 184: Brand Manifesto head librarian Lonnie Elliott
    Sep 11, 2024 – 01:05:49
  • 183: Stacy Janicki, fresh leadership at legacy Carmichael Lynch.
    Sep 4, 2024 – 01:01:30
  • 182: Luckett Vanguard, mischievious strategic planner at FCB.
    Aug 28, 2024 – 57:47
  • 181: Meet an account planning pioneer, Robin Hafitz.
    Aug 21, 2024 – 01:02:27
  • 180: A Director of Brand Experience on building a brand.
    Aug 14, 2024 – 46:16
  • 179: A master brief writer talks briefs.
    Aug 7, 2024 – 01:13:04
  • 178: Vasanth Seshadri, a creative voice from Singapore.
    Jul 31, 2024 – 58:07
  • 177: AI for Advertising, taught by Ross Patrick.
    Jul 24, 2024 – 52:55
  • 176: The creativity beat with AdAge's Tim Nudd
    Jul 17, 2024 – 01:10:06
  • 175: Jon Steel, author of Truth, Lies & Advertising.
    Jul 10, 2024 – 01:05:19
  • 174: Two ad students on the rigors of London's SCA.
    Jul 3, 2024 – 46:22
Recent Reviews
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.